Five Ways to Get Attendees Download Your Event App


An event app is a necessary and handy event-tech tool for any event planner. An event app with multiple features can simplify various tasks for the event coordinator and also contribute towards numerous aspects of a certain event from feedback to audience engagement.

For the event creation app companies, the success of an app cannot be measured with the presence of important features but with the fact that how quickly people adopt it. Therefore, the event app can only be successful when more and more people download and engage with the app.

One of the most convincing ways to get maximum downloads and engagement on the app is by adopting the paperless method. You can plan a paperless event by providing all the content to your attendees, from the venue to the time and place on your event app in a digital format. As per the survey by Guidebook, 25% of app administrators believe that at least a 50% download rate is necessary for a good ROI on an event app.



Here are some sure shot ways to get attendees to download your event app:

1.       Provide User-Friendly Schedules and Listings

The most common features in any event app are bound to be the schedules of sessions or the searchable listings of other exhibitors and presenters. Presence of such features will help attendees to go to the venue with proper navigation hence, distinctive attention should be paid to these sections to enhance the user experience.

2.       Contests and Giveaways

To increase event app engagement, it is vital to engage the public with your app. One of the finest ways of doing it is by providing some incentive along with engagement. Even the event organizers can conduct certain contests on the event app itself in the form of a quiz or a challenge. Incentives can be distributed in the form of giveaways at the end of an event and these giveaways can have the brand name as a way of promotion.

3.       Consistently Update Social Media Accounts

Social media accounts should have weekly updates with information about the coming conference, including links to the event's registration page. Provide social network a persuasive motive to attend the conference mentioned in updates, and also a link to a registration page to execute the deal.

4.       Advertise on Social Media

Leveraging your paid advertising options on social media is a good way to target people in the respective industry. You can also use targeted ads to promote within your industry with links directly to the registration page.

5.       On-Site App Support

Such a situation can also occur where the public does not find your app useful because of some unexpected bugs or errors that may have gone undiscovered before. In such a situation, it is best if you have on-site support to aid the attendees to navigate via the app and resolve all the complexities. The organizers should convey the participants before the event about the social networking application support and highlights to guarantee their attendees. Transportation and accommodation facilities can be an added feature in the app.

These are some of the sure shot-ways to convince the attendees to download your event app prior to the event.  Apart from the above-mentioned ways, to keep the attendees and stakeholders informed of the event, the travel schedule of delegates can also be updated on the app. With the help of the app, the deals can also be provided on registration and ticketing.

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