Five Ways to Get Attendees Download Your Event App
An event app is a necessary and handy event-tech tool for
any event planner. An event app with multiple features can simplify various
tasks for the event coordinator and also contribute towards numerous aspects of
a certain event from feedback to audience engagement.
For the event creation app companies, the success of an app cannot be measured with the
presence of important features but with the fact that how quickly people adopt
it. Therefore, the event app can only be successful when more and more people
download and engage with the app.
One of the most convincing ways to get maximum downloads and
engagement on the app is by adopting the paperless method. You can plan a
paperless event by providing all the content to your attendees, from the venue
to the time and place on your event app in a digital format. As per the survey
by Guidebook, 25% of app administrators believe that at least a 50% download rate
is necessary for a good ROI on an event app.
Here are some sure shot ways to get attendees to download your
event app:
1. Provide User-Friendly Schedules and Listings
The most common features in any event app
are bound to be the schedules of sessions or the searchable listings of other
exhibitors and presenters. Presence of such features will help attendees to go
to the venue with proper navigation hence, distinctive attention should be paid
to these sections to enhance the user experience.
2. Contests and Giveaways
To increase event app engagement, it is
vital to engage the public with your app. One of the finest ways of doing it is
by providing some incentive along with engagement. Even the event organizers
can conduct certain contests on the event app itself in the form of a quiz or a
challenge. Incentives can be distributed in the form of giveaways at the end of
an event and these giveaways can have the brand name as a way of promotion.
3. Consistently Update Social Media Accounts
Social media accounts should have weekly
updates with information about the coming conference, including links to the
event's registration page. Provide social network a persuasive motive to attend
the conference mentioned in updates, and also a link to a registration page to
execute the deal.
4. Advertise on Social Media
Leveraging your paid advertising options on
social media is a good way to target people in the respective industry. You can
also use targeted ads to promote within your industry with links directly to
the registration page.
5.
On-Site
App Support
Such a situation can also occur where the public
does not find your app useful because of some unexpected bugs or errors that
may have gone undiscovered before. In such a situation, it is best if you have on-site
support to aid the attendees to navigate via the app and resolve all the
complexities. The organizers should convey the participants before the event
about the social networking application
support and highlights to guarantee their attendees. Transportation and
accommodation facilities can be an added feature in the app.
These are some of the sure shot-ways to convince
the attendees to download your event app prior to the event. Apart from the above-mentioned ways, to keep
the attendees and stakeholders informed of the event, the travel schedule of
delegates can also be updated on the app. With the help of the app, the deals
can also be provided on registration and ticketing.
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